🔗 Share this article

Users will soon have a fresh option that permits them to cut down on the volume of AI-made content appearing in their streams. This move comes as the company announced that it now features in excess of 1 bn content made with AI.

Trial and Implementation

This change is being tested over the coming weeks before a global launch. This shift aligns with a rise in AI-generated material, spurred by recent content generation software.

The Broader AI Trend

Studies have shown that approximately one in 10 of the quickest rising channels on another major platform exclusively feature content made by AI. A considerable share of this output is deemed “AI slop”, a term for substandard, mass-produced content that is often nonsensical or bizarre.

Our research shows that numerous viewers enjoy content created using AI tools, including AI artwork to informative clips, and we intend to give people the power to increase or decrease of that, based on their own choices,” commented a platform representative.

AI on the Platform

TikTok disclosed that there are presently over a billion videos on its network identified as artificially created. In total, in excess of 100 m videos are submitted to the app daily, making clips made by AI a relatively small portion of its overall inventory.

How to Adjust Settings

Members will be in a position to reduce or increase the level of AI content they see by accessing the “manage topic” option in the platform and choosing “AI-generated content”. Additional categories that can already be adjusted under the filter cover politics, style, cosmetics, and dance.

Platform Guidelines

Its guidelines mandate creators to identify lifelike AI-made content, and it bans harmful AI impersonations of celebrities or critical incidents. Any authentic-looking AI-generated clip that is not labeled can be taken down under its user guidelines.

Furthermore, the service will now add an artificially created tag to content produced via its built-in AI features, or detected by an industry-wide initiative for recognizing artificial media. This measure is aimed to stop users from attempting to circumvent the disclosure requirement.

Educational Initiatives

The platform is additionally establishing a $2 million educational fund for experts and groups to produce educational content about using AI responsibly. This project will benefit non-profit groups focused on educating coding and technology.

Platform Protection

TikTok has defended its moderation strategy, following debate over plans to lay off numerous review team members in Britain. The company is planning to reduce a significant number of roles in its trust and safety division in the UK capital, with worker representatives and online safety experts raising concerns that people are being substituted by machine-led review.

A senior executive clarified that staff-based oversight would still have a role, but artificial intelligence can safeguard staff by filtering out the most graphic content before it has to be seen by people. TikTok announced a significant reduction in shocking and graphic content seen by content reviewers over the last 12 months due to reliance on its AI tools.

It is vital to combine humans and technology to maintain a secure environment,” she said. “We’ll have staff as integral to the approach, but we further consider it’s extremely critical to reduce exposure to dangerous material as rapidly, which is the area in which a lot of the machine support is really helping us work at speed.”